Become Unmissable in Just 6 Weeks — Even If You’re Not a Designer

If you want your Substack to stand out, attract the right readers, and feel unmistakably you, you don’t need design talent — you need a system. 

The Visual Identity Lab is a 6-week creator journey where you’ll build your complete Substack brand from the ground up: simple, intentional, and aligned with your voice.

➔ What This Program Helps You Do

Be Seen:
I help newsletter creators craft a visual presence that finally matches the quality of their writing — so your work gets noticed, remembered, and shared.

Transform Yourself:
By the end of these six weeks, you won’t just “have a brand.” You’ll become the creator who knows how to show up boldly, clearly, and confidently — with visuals that work for you, not against you.

Connect & Grow:
You get access to a private community of creators who are building, experimenting, asking questions, and cheering each other on. You’re not doing this alone.

A Guided, Supportive Experience:
Each week, you get a focused video lesson, practical templates, and an open Q&A session where you can ask anything. This isn’t a passive course — it’s a hands-on creative lab designed to give you real momentum.

➔ Paid subscribers unlock a 25% savings on any of the three visual identity experiences. 

"Do you want to be seen on Substack?"

Overview

“Canva for Substack Creators – The Visual Identity Lab” is a 6-week guided online program designed for writers, creators, and solopreneurs who want to build a consistent, professional visual brand identity using Canva – without prior design experience. 

It isn’t just another Canva tutorial. It’s a complete, hands-on design journey that helps you transform how your work looks and feels. You’ll learn how to use visuals to express your message, attract readers, and create a recognizable Substack presence that feels entirely your own.

Throughout the course, you’ll have access to a dedicated space to ask questions, share your designs, and receive feedback each week. 
You won’t be left alone with the videos – you’ll be guided, encouraged, and supported every step of the way.

"Stand out with intention, not overwhelm."

Your writing is strong

➔ But your Substack still doesn’t show it.

Maybe your header feels wrong. 

Maybe your colors are inconsistent. 

Your posts may look different every time. 

Maybe you’re constantly tweaking… but nothing really fits.

And every time you hit “publish,” you wonder: 
Why doesn’t this look like the creator I want to be?
The Visual Identity Lab changes that.

In six guided weeks, you’ll stop guessing and start building:

A color system that feels intentional

Typography that carries your voice

Visuals that attract the readers you want

Templates that save time instead of stealing it

You get weekly support, real interaction, community access — and a step-by-step experience that takes the overwhelm out.


After six weeks, you walk away with a brand you're proud of — one that elevates your writing and makes your Substack instantly recognizable. 

The real pain is not visibility. 

It’s the invisibility despite your talent.

➔ Let’s fix that. Let’s build a visual identity that finally matches the power of your words. Become the creator people remember — in just six weeks.

YOUR INVESTMENT

197€ 

  • After six weeks, you have your own design package ready to go. 
  • You know how to use Canva to create visuals for your Substack.
  • You have enough Templates to create more graphics for your Substack in minutes.

"Become visible. Become memorable. 

Become the creator you always knew you could be — in just six weeks."

"Your story deserves to be seen."

Inner Circle — Your Creative Advantage 

➔ Upgrade to the Inner Circle and get access to a deeper, more personal level of support throughout the Visual Identity Lab.

What’s Included:
Collaborative Workshop: 
Build Your Substack Concept Together
We’ll shape the core concept of your Substack — your themes, positioning, visual tone, and the emotional journey you want readers to experience. You’ll leave with a clear direction and a cohesive creative framework. 

Daily Messaging Support via Voxer:
Ask questions, share drafts, get feedback, or receive a mindset nudge exactly when you need it. You’re never alone in the process. 

Private Voxer Group Chat: 
A small, encouraging space with fellow Inner Circle creators — for connection, accountability, and real-time inspiration. 

If you want more clarity, more connection, and more personalised guidance, the Inner Circle is the place to be.

YOUR INVESTMENT

597€ 


  • You have a clear idea of the concept for your Substack.
  • You’re in direct exchange with other creators, and you always get immediate feedback on your ideas.

"Create visuals that carry your voice further."

1:1 Creator Sessions — Your Personal Strategy Partner

➔ Upgrade to 1:1 Creator Sessions and receive everything from the Inner Circle plus private, dedicated sessions focused entirely on your Substack.

What’s Included:
Personal Substack Planning & Strategy 

We’ll work side-by-side to build or refine your Substack: 
  • Your content flow, brand voice, posting rhythm, categories, growth focus, reader journey, and overall positioning. 
  • You get personalised insight, tailored strategy, and a partner who helps you turn your vision into a clear, actionable plan. 
  • These 1:1 sessions make your progress faster, easier, and more focused — so you know exactly what to build, why, and how.

You will, of course, have full access to the Canva course as well as the Inner Circle.

YOUR INVESTMENT

997€ 


  • You're done. Your Substack is set up. You have your Design and a plan.


There are limited spots available to ensure individualized support.

About the Course

Over the course of six weeks, you’ll learn how to build a comprehensive visual system for your Substack — one that reflects your voice, attracts readers, and makes your presence unforgettable. 

You’ll create your brand kit step by step, with complete guidance and weekly feedback. 

Start Date: January 6, 2026 

Duration: 6 Weeks 

Your Investment starting at: 197€ 


You’re Not Alone
This isn’t a passive video course. Every week, you'll have access to:
  • A live Q&A session where you can ask your questions.
  •  A private comment thread to share your designs and receive personal feedback 
  • Lifetime access to all materials and templates 
  • You’ll never feel lost — you’ll have guidance, structure, and genuine connection.
 Who This Is For
This course is perfect for: 

Substack writers who want a cohesive, recognizable visual identity

Creators who feel their design doesn’t yet match their message

Non-designers who wish to have a simple, guided process to make their Substack look professional

If you want your Substack to feel like you from the very first glance, this is your space.
What Happens When You Join
Once you’ve secured your spot in The Visual Identity Lab, you’ll receive your first information email by the end of December

That message will include: 

  • Your personal course access details 
  • A preview of the Welcome Module, dates, and details for the weekly Q&A sessions 
  • Your Canva Template Pack (available shortly before the course begins) 


  • The whole course officially starts on January 6, 2026. 
  • Each week, a new video lesson and set of resources will unlock, guiding you step by step through the creative process. 
  • You’ll also be invited into the private comment space, where you can connect with others, share ideas, and get ready for the course. 


You’re not just enrolling in a class — you’re joining a supportive, creative experience that helps you build your visual identity with structure, clarity, and genuine connection.

➔ Paid subscribers unlock a 25% savings on any of the three visual identity experiences. 

Ready to Begin?

You can build a visual brand that reflects who you are — with clarity, creativity, and joy.

Join The Visual Identity Lab and start 2026 with a Substack that looks as powerful as your words.


The Visual Identity Lab: €197

INNER CIRCLE + Lab: €597

CREATOR SESSIONS + INNER CIRCLE + Lab: €997



Enroll Now

Course Start: January 6, 2026.

Duration: 6 weeks

Format: Online course with videos, templates, Q&A sessions & feedback

Platform: 5-Minute Digital Shortcuts


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    1:1 Creator Sessions + Inner Circle + CANVA Lab | YOUR INVESTMENT 997€€997.00

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